Our main goal is to educate our homeowners about their roofs.
We’re not a high-pressure sales company. Yes, we want you to buy a roof from us. But our primary goal is educating you so that you understand all the components of your roof, and get exactly what you want.
Recently, one of my coworkers was talking to his neighbor and the neighbor mentioned that he just had a roofing company trying to sell him a roof. The company had canvassed his neighborhood, putting up flyers and knocking on doors. This roofer actually got through the door into this guy’s house and didn’t leave for four hours.
During those four hours, he didn’t ask the customer what he wanted. The roofer was all about the number. It was extremely high pressure and made the customer and his wife very uncomfortable.
My coworker told his neighbor to call us at Roof Life of Oregon. Because of the previous sales meeting, his wife wanted nothing to do with this one.
So I went out to his home to sit down with him and talk about the roofing process from start to finish. When we sit down with you, we don’t focus on the number. We ask you what you want. Come to find out, this guy’s wife had a very specific look in mind.
The previous roofer never even bothered to ask her what she wanted. He just walked in there, measured the house, gave them a number, and said, “Here’s the price.” That’s not the way we do things. We’re not going to say, “Sign now for 10% off!” or “Let me call my manager for a great deal.”
Obviously, we want to sell you the roof, but that number at the end of the design process is reflective of what you choose. You build your roof piece by piece. Every part has a price associated with it. It’s the same thing as going online and building a car. If that number is too high at the end, we can go back through the itemized list and tweak it.
The thing is, a lot of times homeowners realize that they don’t want to compromise – they want the roof they built. So they really don’t want to change anything.
The biggest takeaway people have with our program is that they understand what they’re buying. They’re not just getting a sheet of paper with 30 things listed, written in confusing roof jargon.
If you have a sales meeting and something doesn’t feel right, trust your gut. Give us a call and we’ll come out to walk you through the process, step by step.